Privacy Policy

1. Who we are and what this policy covers

East Valley Software, LLC (we, us, or our) develops and publishes Desert Drama Match 3 (the Game). This Privacy Policy covers the Game, its related support, and the Desert Drama pages on eastvalleysoftware.com.

The Game is initially offered for distribution in the United States. This policy remains publicly accessible regardless of where you view it.

The Game does not require an account, and we do not ask you to provide directly identifying personal information to play. If analytics is enabled, we collect limited technical and gameplay-usage information that is not designed to identify you by name. App identifiers and usage information may nevertheless be considered personal information under applicable privacy laws.

2. Information handled on your device

The Game stores gameplay information locally on your device, including progress, settings, purchase fulfillment status, and onboarding and consent choices. This information is used to operate the Game and preserve your progress.

Local game data is protected using security safeguards appropriate to the information. Clearing the Game's storage or uninstalling the Game deletes this local data. Because the Game has no player accounts or cloud-save service, deleted local progress generally cannot be restored.

3. Analytics information

Analytics collection is disabled until you accept the Terms of Use and Privacy Policy on the Game's opening screen. Once enabled, the Game uses Google Analytics for Firebase to understand whether the Game works well and how players use it. The categories of information may include:

• a randomly generated app-instance identifier and general device, operating-system, app-version, and language information;
• approximate geographic information derived from IP addresses;
• game screens, features, and onboarding interactions;
• gameplay progress and activity; and
• shop interactions and in-app purchase information, including items purchased, prices, and purchase-fulfillment activity.

We do not send your name, email address, messages, payment-card information, or detailed game-board data through our custom analytics events. The Game disables collection of advertising identifiers and ad-personalization signals, and we do not use analytics to serve advertising.

The Game does not currently offer a separate in-game analytics switch. Uninstalling the Game stops future collection by that installation, but does not automatically delete information already received by us or our providers. See Section 8 for privacy requests and retention information.

4. Purchases

Optional in-app purchases are processed by Google Play. We receive limited transaction information needed to validate, fulfill, support, and prevent duplicate fulfillment of a purchase.

Google processes payment, account, tax, fraud-prevention, and order information under its own policies. We do not receive your full payment-card details. See the Google Privacy Policy.

5. Website and support communications

Our website does not use advertising or behavioral-analytics cookies. Like most hosted websites, our hosting and security provider may automatically process technical request information, such as IP address, browser type, requested page, and timestamps, to deliver and protect the site.

If you contact us, we receive the information you choose to send, such as your email address, message, and any troubleshooting details. Please do not send payment-card numbers, passwords, or other sensitive information in a support message.

6. How we use information

We use information described in this policy to:

• provide, maintain, secure, and troubleshoot the Game and website;
• save local progress and fulfill optional purchases;
• measure performance and improve gameplay, balance, and usability;
• respond to support and privacy requests; and
• comply with law, prevent fraud, and protect our rights and users.

We do not sell personal information.

7. When information is shared

We use service providers only as needed to operate the Game and site, including Google for Firebase Analytics and Google Play purchases, Cloudflare for website delivery and security, and our email provider for support communications. These providers process information under their own terms and privacy commitments.

We may also disclose information when reasonably necessary to comply with law or legal process, enforce our terms, investigate fraud or security issues, protect safety or rights, or complete a merger, financing, acquisition, or sale of business assets subject to appropriate safeguards.

8. Retention and deletion

Local game data remains on your device until you clear the Game's storage or uninstall it. Minimal support records are kept only as long as needed to answer the request, maintain reasonable business records, resolve disputes, and meet legal obligations.

Analytics retention periods depend on the type of information, our provider's retention settings and processing schedules, and applicable legal requirements. Some user-level retention periods may renew when you use the Game. Information is deleted or aggregated according to the applicable retention controls and processing schedules. Aggregated or de-identified reporting may be kept longer because it does not identify a particular player.

The Game does not require an account, and we do not ask for your name or email address to play. Analytics uses an app-installation identifier rather than your name. We do not provide a feature for requesting deletion of individual analytics records. Clearing the Game's storage or uninstalling it removes local game data but does not delete analytics information already collected by our provider, which remains subject to the retention practices described above.

9. Security

Security is a core design priority. We use reasonable administrative, technical, and organizational safeguards designed to protect the information we handle, including protected local storage, restricted data collection, secure network transport, and limited access. No storage or transmission method can be guaranteed to be completely secure, so we cannot promise absolute security.

10. Children

The Game and website are not directed to children under 13, and we do not knowingly collect personal information from a child under 13. If you believe a child under 13 provided personal information through the Game, website, or support, contact us so we can investigate and delete it as appropriate. A parent or guardian should supervise purchases by a minor and use Google Play's available parental controls.

11. U.S. launch, processing locations, and privacy rights

East Valley Software, LLC is based in Arizona, United States. Our service providers may process information in the United States and other countries, even though the Game's initial distribution is limited to the United States.

Depending on your state of residence and which laws apply to our business, you may have rights to access, correct, or delete personal information, obtain a copy, or opt out of certain uses or disclosures. You may also have a right to appeal a decision about a privacy request. To submit a request or appeal, contact us using the email address below. Nothing in this policy limits rights you have under applicable law.

12. Changes and contact

We may update this policy as the Game, our practices, or the law changes. We will post the revised policy here and update the effective date. If a change materially affects your rights, we will provide additional notice where required.

Privacy questions and requests may be sent to East Valley Software, LLC at help@eastvalleysoftware.com.